7 Quick Tips to Build an Instagram Hashtag Strategy
In the year 2021, hashtags will be an excellent way to connect with new users on Instagram. They require little effort and require no money however, they could lead those who might be interested in your posts right to you.
How do you select the best Instagram hashtags to use in your blog post? What number of hashtags should you choose to use and where do you place them? If you have a stylish video or an image you'd like to share using the correct IG hashtag strategy, along with an amazing video editor and story editor, can certainly assist. Here are seven quick and efficient tips to boost the quality of your Instagram use of hashtags:
- Be aware of the number and location of your hashtags
In an earlier study, SocialInsider looked at 650,000 Instagram posts to find out how hashtag usage affected the performance of their posts. The results showed that, in general, posts with seven or 30 hashtags that were that were hidden in the captions received the highest engagement.
They also found that the amount, location and the accessibility of hashtags to ensure optimal performance varied based on the size of the profile. Here are their profile-size-specific recommendations:
- You can hide the IG hashtags within the caption
If your company is located in one of the categories in which you want to hide your hashtags in the caption can be most efficient, you might be thinking: how do you conceal the hashtag?
Instagram restricts the amount of content that appears in your feed. It also conceals any additional text behind the "show more" link. The goal is to have your hashtags to show up following the link. The issue is, if you're trying to keep your captions short and simple -- which is always an excellent idea how do you include enough text to hide your hashtags?
The trick is to include lines breaks. However, this is more difficult than it appears, because Instagram's Instagram application tends to erase line breaks that are that are added directly into the editor for captions.
The best solution is to write your caption using a different text editor (like an app for note-taking) and then copy-paste it. Enter a character (a period is the least noticeable however you can also utilize asterisks or any other character you want) and then an a line break, and another character, and another line break until you've got at least five lines. Include your hashtags below the caption, then duplicate and copy the entire process in Instagram's caption editor. Instagram caption editor.
- Find the most popular hashtags that are related to your business
Find out what hashtags influencers and brands similar to you are using. People who are interested in similar content will be looking for these hashtags, and therefore be more likely to find your content. It's a great method to ensure that your content is getting the attention of the right people.
If you enter a hashtag in Instagram's caption editor Instagram can automatically inform you the number of posts with that hashtag. It is also possible to use hashtag finder or generator tool to help you find hashtags that are related to your content.
- Find Instagram hashtags prior to using them.
Before using the hashtag Instagram ensure you search for it yourself to determine who's using it and what type of content is displayed. If a well-known influencer or brand has used itdoesn't mean that it's suitable for your content.
- Mix popular IG hashtags with smaller niche hashtags
It's the eternal dilemma of online advertising: should you use a popular search term/category/hashtag, which may have a wider reach, but a lot more competition? Do you prefer a more niche-focused one that may not be appealing to the same audience however will more likely be viewed by those searching for this specific type of content?
The answer is Both!
Popular hashtags for photography can definitely place you on the map however, there are many other Instagrammers in the same position. Location-based or niche hashtags can help you make your mark on the crowd which is relevant to your niche. Utilize a mix of both in each post.
- Keep a list
There's no need to come up with a new idea every time you share something on IG. Make a list of hashtags that are relevant to your brand. This way, when you write a blog post you'll be able to refer to the list and select suitable hashtags, without having to do a thorough research again. It is also possible to mark the list with how many instances you've utilized each hashtag.
- Switch it up
The flexibility of hashtags can make the possibility of reaching a larger and a broader audience. The people who search for #sailing may not be the same as those who use #sailboats. However, if you're a rental firm for sailboats it's an excellent idea to target all of them. Utilizing different hashtags for each post allows you to test a variety of different hashtags to see which ones bring you the most attention.
Keep in mind that Instagrammers make use of hashtags to discover posts that are interesting and inspiring to them. Utilizing these strategies and employing a variety of relevant hashtags, you'll be able to help those who are most interested in your content find youand, hopefully, turn into loyal followers and customers.
See how this post changes it up by using the hashtags used in the post and in the comments to get an array of hashtags!
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