The biggest question on everyone's mind: Are Instagram hashtags still a thing in 2022?

They are indeed!

Utilizing the appropriate Instagram hashtags will help you increase your reach, connect with your followers, increase the visibility of your profile, and even make it easier for the Instagram algorithm. In order to reap each of these distinct benefits However, you must to have the right strategies implemented.

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This issue can confuse businesses, since it can be difficult to notice patterns and trends on first sight. Businesses who try to understand hashtag strategies can be confused because they're not identical for everyone.

Today we will show you how you can create a strategy to use hashtags on Instagram. This includes how to search for hashtags, implement strategies and choose the right hashtags for your business goals.

These strategies can help you to promote your brand and make money from Instagram. If you're looking to expand your following, read our guide on how Instagram followers are paid for.

 

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The use of hashtags by Instagram

Hashtags are attached to things you share on Instagram and can be clicked to become phrases and topics. Any word, phrase , or phrase can be turned into a working hashtag when it includes an #.

Clicking on hashtags will be taken to the discover feed. This shows all of the public content associated with it. People click or look up hashtags that they are interested in as a means of finding content on Instagram.

The goal of hashtags is to search for content. A good hashtag will help you reach your intended audience, even if you have never been on the same page before. Realizing the importance of hashtags on Instagram, Instagram has expanded the function of hashtags. Instagram now lets brands include clickable hashtags within the profile section.

hashtag in bio

Instagram Stories include hashtag stickers that let you to place active hashtags in your Stories. If users click on the sticker the sticker, they'll be directed to the hashtag's feed similar to what they would have click on a hashtag in your blog post.

Use hashtags in your stories

Reels function in a similar way to Hashtags. It helps the Instagram algorithm categorize your content to show in the Explore feed of a user's.

hashtags in reels

You can also follow hashtags that appeal to you, so they appear in your feed frequently.

The most popular Instagram hashtags

#love

#fashion

#photooftheday

#beautiful

#photography

#picoftheday

#happy

#follow

#nature

#tbt

#instagram

#travel

#like4like

#style

#repost

#summer

#instadaily

#selfie

#beauty

#girl

#friends

#instalike

#me

#smile

#family

#photo

#life

#likeforlike

#music

#ootd

#makeup

#follow4follow

#amazing

#igers

#nofilter

#model

#sunset

#beach

#design

#motivation

#instamood

#foodporn

#lifestyle

#followforfollow

#sky

#l4l

#f4f

#handmade

#likeforlikes

#cat

Top Instagram hashtags in 2022, sorted by category

It's crucial to be aware that Instagram hashtags can be complicated. Let's start by identifying a few of the most popular hashtags.

Below are the most popular Instagram hashtags, sorted by categories such as events or industry, which can be used to start the process of defining your hashtag strategy.

The best hashtags for likings and follows

The best fashion hashtags

The best food and drink hashtags

Best travel hashtags

The best pet hashtags

Best technology and gadgets hashtags

The most popular wedding hashtags

The best fitness hashtags

Top holiday hashtags

Top hashtags to use for Instagram contests

Use Instagram hashtags to capture your images

Instagram hashtags for small-scale businesses

Instagram hashtags for music

Instagram art hashtags

Nature hashtags on Instagram

Top Instagram Reels hashtags

Top hashtags to share and follow

#likes

#like

#follow

#likeforlikes

#love

#instagood

#instagram

#followforfollowback

#followme

#photooftheday

#bhfyp

#instalike

#photography

#l

#instadaily

#me

#picoftheday

#beautiful

#myself

#likeforfollow

#fashion

#smile

#followers

#likeforlike

#followback

#f

#followforfollow

#comment

#likesforlikes

#bhfyp

Note: No promises made on the quality of the followers or likes you'll receive since these and related hashtags are generally built on the idea of new Instagram users trading likes and follows.

Top fashion hashtags

#fashion

#love

#style

#styleinspo

#ootd

#outfitoftheday

#whatiwore

#shoppingaddict

#beautydoesnthavetobepain

#currentlywearing

#instastyle

#lookgoodfeelgood

#fashionblogger

#fashionista

#fashionstyle

#fashionable

#fashiongram

#fashionblog

#fashionaddict

#fashionphotography

The best hashtags for food and drink.

#food

#foodporn

#foodie

#instafood

#foodphotography

#foodstagram

#yummy

#instagood

#love

#foodblogger

#foodlover

#delicious

#homemade

#healthyfood

#photooftheday

#picoftheday

#dinner

#foodgasm

#foodies

#tasty

#cooking

#instadaily

#lunch

#bhfyp

#restaurant

#healthy

Top travel hashtags

#travel

#nature

#photography

#travelphotography

#photooftheday

#instagood

#travelgram

#picoftheday

#photo

#beautiful

#art

#naturephotography

#wanderlust

#adventure

#instatrave

#travelblogger

#landscape

#summer

#trip

#explore

The best pet hashtags

#pet

#dog

#pets

#dogsofinstagram

#cute

#petsofinstagram

#dogs

#cat

#love

#puppy

#cats

#petstagram

#animals

#animal

#instadog

#instagram

#dogstagram

#doglover

#of

#catsofinstagram

#dogoftheday

#doglovers

#petlovers

#doglife

#instapet

#catstagram

#instagood

#cachorro

#catlover

The most advanced hashtags for gadgets and tech

#techie

#latesttech

#ilovemygadgets

#gadgetsgalore

#apple

#android

#applevsandroid

#wearabletech

#VR

#mobile

#makinglifeeasier

#tech

#technology

#technews

#gadgets

#instatech

#software

#innovation

Best wedding hashtags

#wedding

#bride

#weddingdress

#weddingphotography

#weddingday

#weddinginspiration

#makeup

#weddingplanner

#prewedding

#bridal

#bridetobe

#weddingphotographer

#weddings

#groom

#engagement

#party

#weddingideas

#makeupartist

#indianwedding

#casamento

Top fitness hashtags

#fitness

#gym

#workout

#fitnessmotivation

#motivation

#fit

#bodybuilding

#training

#health

#lifestyle

#fitfam

#healthylifestyle

#sport

#healthy

#gymlife

#life

#crossfit

#personaltrainer

#goals

#exercise

#muscle

Top holiday hashtags

#stockingstuffers

#christmasdecor

#spookyhalloween

#happyhalloween

#thanksgivingtable

#turkeyorham

#valentineformyvalentine

#happyfourth

#newyearseve

#newyearsresolution

#holidaycrazy

#holidayspirit

#kwanza

#hanukkahgift

#underthetree

Top hashtags for Instagram contests

#instacontest

#instagiveaway

#giveaway

#sweepstakes

#contestalert

#contestentry

#winit

#freebie

#winitwednesday

Use Instagram hashtags to capture your images

#photography

#photooftheday

#photo

#picoftheday

#photographer

#model

#photoshoot

#portrait

#beauty

#travelphotography

#canon

#selfie

#landscape

#sunset

#fotografia

#portraitphotography

#photographylovers

#artist

#nikon

Small business Instagram hashtags

#smallbusiness

#supportsmallbusiness

#handmade

#shoplocal

#shopsmall

#smallbusinessowner

#entrepreneur

#supportlocal

#business

#localbusiness

#businessowner

#blackownedbusiness

#art

#explorepage

#homedecor

#covid

#startup

#entrepreneurship

#womeninbusiness

#motivation

#success

#girlboss

#entrepreneurlife

#handcrafted

#local

#smallbiz

#homemade

#custom

#smallbusinesssupport

#shopsmallbusiness

#handmadewithlove

#supportsmallbusinesses

#supportlocalbusiness

Music hashtags on Instagram

#music

#hiphop

#rap

#musician

#singer

#musica

#dj

#rock

#dance

#song

#guitar

#viral

#producer

#newmusic

#musicvideo

#instamusic

#livemusic

#pop

#concert

#trap

#beats

Insta art hashtags

#art

#artist

#drawing

#artwork

#painting

#artistsoninstagram

#illustration

#digitalart

#design

#sketch

Instagram nature hashtags

#nature

#naturephotography

#sunset

#flowers

#wildlife

#mountains

#hiking

#explore

#outdoors

#naturelover

#beach

#forest

The top Instagram Reels hashtags

#reels

#reelsvideo

#reelsinstagram

#reelsindia

#holareels

#reelsbrasil

#reelsteady

#instagramreels

#reelsinsta

#instareels

#reelsofinstagram

#k

#music

#bhfyp

#disney

#tiktokindia

#videoftheday

#instareel

#foryoupage

#fyp

Top Instagram hashtag generators

No matter if you're aiming for six hashtags or even 30 It can be a long time to type in those number of characters, particularly since autocorrect isn't able to fix hashtag spelling mistakes. If you ask any social media manager for advice, and they'll tell you that it is not something we would like to do.

Fortunately, there are plenty of Instagram hashtag generators and hashtag search engines that make the process easier. We recommend the following.

Best-Hashtags

Best hashtag generator

Best-Hashtags is a simple search tool for hashtags that is based on a browser. Based on historical data it determines the most relevant hashtags for your social media posts. Just type in your desired hashtag and Best-Hashtags ' algorithm will generate a list of hashtags in various categories, including:

The most relevant hashtags

Top 10 hashtags based on Instagram, Twitter, Facebook and TikTok popularity

Hashtags that are easy to use

Exact hashtags

You can also discover new hashtags by visiting its New Hashtags and Best Hashtags category pages.

SISTRIX

sistrix Instagram hashtag generator

Another fantastic tool to use is the SISTRIX Instagram Hashtag Generator. It finds the most popular hashtags quickly. It's simple and straightforward. When you type in an hashtag or topic it will give you the top 30 hashtags you can use. You can search for other hashtags that have a connection to your primary keyword to get more suggestions.

You can use the tool to perform up to 25 queries each day. If you want more searches then you'll have to sign up to get an SISTRIX account.

Hub for Influencer Marketing Hub

The Instagram hashtag generator is a distinct type of tool. Instead of searching for hashtags by subject, you upload your image to the generator. It will show you hashtags to choose from. In the following example, you'll see that we used an image taken from Surreals NFT to test what hashtags it can generate.

Influencer marketing hub generator

The Influencer Marketing Hub generator Marketing Hub then suggests different keywords to investigate. You can select as many as five keywords. Once you've chosen your keywords and the tool will present a list with hashtags that you can use in your blog post.

Influencer marketing hubs generated hashtags

Inflact

Another effective Instagram hashtag tool is called Inflact. It can be utilized to create Stories, Feed Posts, and Reels. Keywords are the best way to make use of this tool. If you enter "Paris" into the generator and it will display several hashtags that have the word. Hashtags are classified into common or average usage cases.

inflact instagram hashtag generator

Its AI search tool can reveal organic hashtags, which are frequently used together in a single post.

Related organic hashtags

The majority of Instagram hashtag generators are free. A more general tool for social media is the best option for those who don't wish to pay for a tool for this purpose. Documents can be saved with various hashtags. It is then possible to make use of software for scheduling social media such as Hootsuite, Agorapulse or Sprout Social.

The posts are written on your desktop by copying and pasting the hashtags or groups thereof into the caption. This can help you save time and reduce the number of steps required to publish your post on Instagram.

Types of Instagram hashtags

Understanding the hashtags you should make use of is a vital part of developing a strong hashtag strategy that maximizes the reach of your posts and improves engagement.

There are many different hashtags that each serve specific purposes. Any strategy that works is likely to include a combination of all. To increase your reach you must learn how to be verified by Instagram and learn how to utilize hashtags with your verified Instagram account.

Branded hashtags

These items should be included in your bio on your profile. They must also be exclusive to your business. They can be used to build brand awarenessand could encourage customers to share their own content using them. Harper Wilde's "LiftUpTheGirls" Shwood Eyewear's "shwoodshop" and So Worth Loving's #swlfamily are just some examples. Use only one or two branded hashtags for each post.

branded hashtag example

Location-based hashtags

This doesn't apply to all ecommerce merchants however, if you've got items that are appealing to local audiences, use these products to your advantage. Do you sell novelty mugs with different states? To reach the right audience, use #FloridaLife and #NewYorkDrinks You can also tag your posts by the location to reach an target audience within the area.

Entertainment hashtags

These hashtags aren't meant to increase your reach, they're meant to expand your relationship with the ones you already have. These hashtags are usually not associated with a brand , but rather to the content. In the example below, #shopitlikeithot and #getitgirl are both entertainment-focused.

Entertainment hashtags

The hashtags for mass appeals

Mass appeal hashtags are broad hashtags that can apply to virtually any kind of content. They are frequently utilized and are therefore sought-after. They can occasionally provide your content with a substantial increase in their reach, and put them in the eyes of established audiences. They include #instagood and #lovelife.

Use occasion-based hashtags

Perhaps you'd like remind your followers of the #caseofthemondays and be grateful for the #summerrain. Use hashtags that are relevant to the seasons, holidays, the year or even days. People love content that is timely and are more likely to seek out holiday and seasonal posts particularly. The example below uses the timely hashtag #sunsout to put a product--sunglasses--in front of an interested audience.

Example of hashtags for a specific event.

Hot hashtags of the moment

Hashtags are in and out of favor, just like styles of clothing and slang. Sometimes, trending hashtags are simply hashtags people are using in the moment that are gaining popularity for reasons. However, in many instances they'll have more to relate to current events.

Perhaps Apple has announced a new version of the iPhone or perhaps it's election day somewhere in the United States. While these hashtags will not bring you results that last forever, they can be useful in attracting attention and interest.

Niche hashtags

Certain products have audiences with niche interests. For instance, people who would like to develop their own virtual reality systems will be more interested. People who are looking for healthy food options can use hashtags such as #organic or #eatinggreen. Use niche-specific hashtags to reach a relevant target audience.

Bremont is a great example of this in the image below. It makes use of hashtags such as #luxury or #watchoftheday to reach out to its audience.

An example of the hashtag "bremont watches"

Special event hashtags

Some hashtags act as beacons to inform customers about events that are happening in your shop. Are you planning to host a contest? Use hashtags like #instagiveaway and #contestalert to reach a wide public. Similar hashtags, such as #flashsale or #BOGO can aid in locating bargain hunters and inform your followers that you are offering special deals for them.